While Cloud CRM is available to all sizes of businesses, there are certain benefits a larger company will see by using CRM that solves some of the issues they face.

Data hygiene

As a company grows and expands over different locations, there’s a very real danger of each location using its own data processing methods and tools, making data sharing and migration difficult. Reports that have come out of said data may be inaccurate, or records of the data may be incomplete.

Without a centralizing system to manage all the information relating to sales, dirty data is inevitable. CRM provides the solution, ensuring that all teams, regardless of location and timezone, have up-to-data access to the same accurate information, recording everything in the same way.

Cloud platform

By basing all information in the cloud, there’s no delay in data transfer between teams, no matter how far away they’re located. With just an internet connection, all sales teams have access to the information they need exactly when they need it.

Forecasting and reviews

In a large company, there’s a lot of depending on the sales force to make consistent sales. A key to that consistency is in sales forecasts and reviews, ensuring regular revenue is being brought in, and that any potential issues in the selling process can be smoothed out before they become a problem.

Without CRM, analyzing the vast amounts of sales data collected by teams would be laborious, but with it, gathering and presenting the information needed takes just a few clicks.

Armed with this data, teams can regularly review their performance with monthly, quarterly and annual reviews, and senior management and finance will have the information they need to budget for the rest of the business to operate without a hitch.

Data privacy

Due to regulations such as the General Data Protection Regulation, keeping your business’s and clients’ data private and secure is incredibly important, and the larger the company, the more sensitive information there is to worry about.

Without secure data storage, you could not only lose one of your company’s most valuable assets, but you could also suffer significant reputation damage if there’s a breach.

Rather than having to keep data on-site, installing costly servers, and hiring IT teams to maintain them, Cloud CRM allows the data to be kept off-site, leaving servers and their security to the CRM provider – and the best CRM providers take data privacy seriously.

CRM software also includes access-limiting functions, ensuring that only the people who need to see sensitive data do and keeping prying eyes away.

Handling contacts

As a business grows and its sales volume climbs, its list of customers becomes longer.

Without a database like CRM software, it’s impossible to access vital data on your leads and existing customers at a moment’s notice.

CRM saves reps time and it saves having to rebuild relationships with customers. Unique information about each customer’s wants and needs makes selling and customer relations much easier and improves customer retention.